Services Work The Sprint About Contact
Our Work

Three shipped. Four in build. Every fact verifiable.

We only publish what the client confirms. When we don't have a number, we say so. No fabricated metrics. No stock photos. No vague "results."

If you want to see lead volumes or revenue figures on any project, we share those on the 15-min audit walkthrough — with the client's permission, the actual dashboard.

Case Study 01 · Beauty / Med-Spa

Eternity Laser & Aesthetics

Location Dural · Hills District, Sydney
Eternity Laser & Aesthetics reception interior with branded counter A practitioner performing a microneedling treatment The Eternity Laser & Aesthetics team outside the clinic
Industry
Med-Spa / Skin Clinic
Goal
Increase booked consultations
Build Type
Conversion Site + 30 Treatment Pages + AI Visibility Layer
Time to Live
8 days
Calendar Filled
11 days · zero ad spend
i. The Problem
0
Digital surface

Word-of-mouth ceiling.

A premium nurse-led skin clinic with strong in-person reputation — but no digital surface to capture the people Googling "laser hair removal Dural" or "Sofwave Sydney" at midnight. Every search result was a competitor.

ii. The Strategy
30+
Treatment intents

Own the local search graph.

One purpose-fit site engineered around two questions: which treatments do searchers actually type, and what does the booking flow need to look like at 11pm on a phone? Treatment-first information architecture, not a service list.

iii. The Execution
94
Schema blocks shipped

A landing page for every intent.

Dedicated pages for Sofwave, HydraFacial, microneedling, laser hair removal, pigmentation, lymphatic drainage — each with its own schema, FAQ, and conversion path. Mobile booking in three taps. GBP profile rebuilt and wired in.

iv. The Outcome
11d
To filled calendar

Booked. Without spending a cent on ads.

Zero paid traffic. Zero cold outreach. Just inbound from local search converting into booked consultations. The site now ranks #1 locally for the highest-intent treatment queries in Hills District Sydney.

The system we engineered

From Google search or AI query to booked consultation.

Search / AI Query
Google · ChatGPT · Perplexity
→
AI Cited · SERP #1
Named in answers · top of page
→
Treatment Page
Schema-rich · 1.4s load
→
Booking CTA
3-tap mobile flow
→
Calendar Booked
Slot reserved instantly
→
SMS Confirmation
Auto-sent to client
→
Show-up
In-clinic revenue
The transformation

What we replaced — and why it converts.

The previous Eternity website — homepage, before the rebuild
Typical local salon site

The status quo — and what Eternity replaced.

  • One-page site listing services in a wall of text
  • 6.8s mobile load — 53% of visitors gone before paint
  • Zero schema markup — invisible in Google rich results
  • "Call us" as the only CTA, buried below the fold
  • No GBP integration · ranks page 4 for the queries that matter
  • Invisible to ChatGPT, Perplexity, and Google AI Overviews — never cited as the recommendation
The current Eternity Laser & Aesthetics homepage — engineered and shipped by Blackforge
The Eternity build

What we shipped.

  • 30+ dedicated treatment pages — one per intent keyword
  • 1.4s mobile load · sub-2s on every page, every device
  • 94 schema blocks · rich Google results across the catalogue
  • Booking CTA above the fold on every page · 3-tap flow
  • GBP rebuilt · #1 local pack on the highest-intent queries
  • Cited by AI Overviews and Perplexity for "Sofwave Sydney" and "laser hair removal Hills District" — the answer, not just a result
View the live site →
Case Study 02 · NDIS / Allied Health

Prestige Care Solutions

Sector Registered NDIS Provider · Sydney
The live Prestige Care Solutions homepage — engineered and shipped by Blackforge A PCS team moment — signed Premier League jersey Children participating in a PCS Children's Program
Sector
NDIS / Disability Services
Goal
Increase participant referrals + family inquiries
Build Type
Multi-service Site + Bilingual + AI Visibility Layer
Languages
2 · English + Arabic
Service Pages
12 · per support category
i. The Problem
0
Bilingual reach

Trusted in person. Invisible online.

A registered NDIS provider with strong word-of-mouth in the Sydney CALD community — but no digital surface to capture families researching support providers, plan managers vetting referral options, or coordinators searching for trusted partners. Arabic-speaking families had no path in.

ii. The Strategy
12
Service intents

Map every NDIS query to a page.

One purpose-fit site engineered around the full NDIS participant and coordinator journey. Dedicated pages per support category — SIL/SDA, Complex Support, Behaviour Support, Children's Programs, Coordinators — plus a full Arabic-language path for the CALD community Sydney providers consistently ignore.

iii. The Execution
94+
Schema · LLM-readable

Compliance-first. AI-citable. Mobile-fast.

NDIS registration credentials surfaced on every page. Schema markup tuned for both Google rich results AND LLM citation. Fast referral form, plan-management contact path, and a multilingual switch wired in. Locations pages for every Sydney suburb served. Compliance-grade information architecture throughout.

iv. The Outcome
2×
Referral surface

Found by participants. Cited by coordinators.

A digital surface that scales with the same trust the in-person operation has earned. Family inquiries come through the multilingual referral form. Coordinators find PCS when they search for SIL/SDA partners in the Hills District and Western Sydney. AI Overviews now name PCS for "registered NDIS provider Sydney" and Arabic-language NDIS queries.

The system we engineered

From NDIS query in any language to onboarded participant.

Search / AI Query
English · Arabic · ChatGPT
→
AI Cited · SERP #1
Named in NDIS recommendations
→
Service Page
Per support category
→
Referral Form
Bilingual · 4 fields
→
Coordinator Call
Plan + needs assessment
→
Onboarded
Participant · supported
The transformation

What we replaced — and why families trust it.

Typical NDIS provider site

The status quo.

  • Single page describing services in jargon families can't decode
  • NDIS registration credentials hidden in the footer or missing entirely
  • English only — CALD families and providers locked out
  • Generic "Contact us" form with 9 required fields and no clarity on next steps
  • No coordinator path — referral partners can't find what they need
  • Invisible to ChatGPT, Perplexity, and AI Overviews when families research providers
The PCS build

What we shipped.

  • 12 dedicated service pages — SIL/SDA, Complex Care, Behaviour Support, Children's Programs and more
  • NDIS registration and audit credentials surfaced on every page · trust by default
  • Full Arabic-language path · CALD families have a real way in
  • 4-field referral form · clear next-step on every submission
  • Dedicated coordinators path · the people sending referrals are catered to first
  • Cited by AI Overviews and Perplexity for "NDIS provider Sydney" — including Arabic-language queries
● Productized AI System · Revenue Layer

We didn't stop at the website.
We built them a product.

NDIS plan management is one of the sector's hardest problems. Families and coordinators spend two to four hours manually parsing every plan to understand budgets, categories, and what's claimable. Errors are common. Funding is left unused. Participants miss support they're entitled to.

So we engineered Plan Insights — a bespoke AI system that ingests an NDIS plan document and produces instant, structured, actionable analysis for participants, coordinators, and families. PCS now offers it as a productized service. It runs 24/7. It scales without staff. It opens a new automated revenue line that compounds month over month — and it's an antidote to a pain point the NDIS sector has never properly solved.

2 – 4h
Manual analysis · per plan, eliminated
30s
AI analysis · per plan, automated
24/7
Revenue surface · always on
See Plan Insights live →
View the live site →
Case Study 03 · Hair & Beauty / Sustainable Salon

Ren Salon

Sector Sustainable Hair Salon · Sydney
Ren Salon — live homepage hero engineered by Blackforge Ren Salon — editorial campaign image Ren Salon — premium hair extensions campaign
Sector
Sustainable Hair Salon
Goal
Premium positioning · direct bookings
Build Type
Editorial Site + Booking System + AI Visibility Layer
Status
Live · accepting bookings
Standout
Editorial in a commodity space
i. The Problem
100%
Sites that look the same

A premium product trapped in a commodity look.

Sustainable salons in Sydney all share the same digital aesthetic — basic Squarespace/Wix builds, clinical stock photography, generic copy. The market couldn't distinguish a $30 chop from a $400 organic transformation. Ren needed a digital surface that matched the price point of the work.

ii. The Strategy
1×
Editorial in the niche

Position as the magazine of organic hair.

Treat Ren like a fashion publication, not a salon. Editorial typography, cinematic photography, slow scrolls, deliberate restraint. Position the brand alongside Aesop and The Row, not the local hair shop next door — because the work warrants it.

iii. The Execution
8d
Brief to live

Editorial typography. Direct booking. Live in 8 days.

Custom serif typography stack tuned to the brand. Magazine-grade photography commissioned and integrated. Direct booking flow built in — no third-party platforms taking a cut. Schema markup tuned for AI parsing so Ren shows up when buyers ask Google's AI for a sustainable salon recommendation in Sydney.

iv. The Outcome
Live·
Bookings flowing

A salon site that reads like a fashion campaign.

Now live and converting. Direct bookings come through the integrated flow — no booking-platform middleman. The brand reads premium at first scroll. Buyers searching "organic hair salon Sydney" land on a site that looks like Vogue, not a generic local listing. The price point now matches the perception.

View the live site →
Currently Building · Active Commissions · Q2 — Q3 2026

Currently shipping.

Four active builds across DTC e-commerce, hospitality, hair & beauty, and skilled trades. Real clients, real launches. Status updates here each fortnight.

i.
REVIVAL Skincare — DTC e-commerce in build
REVIVAL Skincare
DTC E-commerce · Sydney
Build Drop · Q3 2026
ii.
Natures Basket — restaurant site in build
Natures Basket
Food & Hospitality · Restaurant
Build Drop · Q2 2026
iii.
Belysh Barbershop — pre-launch site preview
Belysh Barbershop
Hair & Beauty · Sydney
Pre-Launch Drop · Q2 2026
iv.
Discovery in progress
Sydney Trades Painter
Skilled Trades · Commercial Painting
Discovery Drop · Q3 2026

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